News | June 10, 2024

CenterWell Senior Primary Care Bringing Personalized Care To Asheville Seniors

Asheville, NC (BUSINESS WIRE) - CenterWell Senior Primary Care® is opening two new senior-focused primary care centers in Asheville in 2024. This will mark the company’s debut in the area, giving local seniors access to CenterWell’s personalized, care-team approach to health care.

The first center, CenterWell River Hills, is open and accepting new patients. The team will host a grand opening party Thursday, June 20, from 10:00 a.m. to 1 p.m. This free community event will include tours of the center, food, live music, bingo and more.

CenterWell Senior Primary Care is the largest, fastest-growing senior-focused, value-based care provider in the country. Together with its sister brand Conviva Care Center, the businesses make up Humana’s Primary Care Organization, delivering care to about 318,000 seniors in nearly 300 centers as of March 31, 2024. Centers are open in 15 states with plans to add 30-50 new centers per year through 2025.

“We’re so excited to be bringing CenterWell to Asheville seniors,” said Tiffany Roberts, Market President for North Carolina. “Our unique care model helps seniors live happier, healthier lives. Our physicians, nurse practitioners and integrated care teams are delivering comprehensive, holistic care to our patients. We’re committed to addressing all the factors that affect their health and well-being and to helping break down barriers to health care in our underserved communities.”

Ahunna Okwubunka Anyim, M.D., CenterWell’s Chief Medical Officer for North Carolina, emphasized CenterWell’s focus on whole-person health.

“Seniors deserve a primary care provider who truly knows them,” Dr. Anyim said. “Because of our attention to the whole person, physicians and nurse practitioners can spend up to 50% more time with each patient every time they come in, which is longer than what they may be used to at traditional doctors’ offices. Our integrated care teams know that seniors often deal with a variety of physical, social and emotional needs, all of which affect their overall health. We work to address each of the factors that contribute to a patient’s well-being.”

CenterWell Senior Primary Care locations in North Carolina are staffed by board-certified physicians, nurse practitioners, medical assistants and operational support staff, and patients will have access to nurse care coordinators, behavioral health specialists, social workers, a clinical pharmacist and referral specialists. The entire team has been specially trained to treat the senior population. In addition to its health care offerings, CenterWell facilities include activity centers open to the entire community, not just patients.

CenterWell River Hills, located at 105 River Hills Road, Suite A, in Asheville, began accepting patients in April. CenterWell locations in North Carolina accept patients who have Original Medicare, as well as many Medicare Advantage health plans. For more information on CenterWell Senior Primary Care, please visit

About CenterWell
CenterWell is a leading health care services business focused on creating integrated and differentiated experiences that put our patients at the center of everything we do. The result is high quality health care that is accessible, comprehensive, and, most of all, personalized. As the largest provider of senior-focused primary care, one of the leading providers of home health care, and a leading integrated home delivery, specialty, hospice, and retail pharmacy, CenterWell is focused on whole health and addressing the physical, emotional and social wellness of our patients. CenterWell is part of Humana Inc. (NYSE: HUM). Learn more about what we offer at

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